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Bride seen from behind in an ivory column dress, an oversized black organza bow trailing to the cobbles of Trinity College Dublin

Bridal design studio · Dublin · Est. 2015

This is
what
bridal
is now.

I · The black organza bow

Original, customised and bespoke bridal looks, designed by Mags Morgan and made for you.

Book a private consultation 90 minutes · €30, credited to your order

I Double-glove city wedding look

A studio,
not a shop.

There are no racks of sameness here. Every dress, veil and cape is an original Mags Morgan design, cut to your measurements and made by specialist ateliers in small numbers. You come to the studio to try shapes on your own body, not to choose from stock. Then the piece is made for you.

  1. Original

    An existing Mizz Rio design, made to your measurements in your preferred fabric and finish.

    8–10 months

  2. Customised

    A Mizz Rio design with the details adapted around you: neckline, sleeve, length, colour, structure.

    10–12 months

  3. Bespoke

    A look that does not exist yet, developed one-to-one with Mags from a first conversation to the final fitting.

    12–18 months

Plates I–VI

Selected designs

View all designs
A real Mizz Rio bride in a pink floral gown, photographed outdoors

Ivory is optional.

Black, blue, blush, gold, floral. White if you want it. The dress is yours, and so is the colour.

Bride in the black Morrigan gown, tulle skirt caught in the wind above Dublin Bay
“It's okay to wear colour for your wedding, and it's okay to wear sequins on a Monday.”
Mags Morgan Mags Morgan Founder and designer

The experience

A conversation, not a sales appointment.

Ninety minutes with Mags. You try finished pieces on your own body, in private, and nobody asks you to decide anything on the day.

Book a consultation How it works

18 months to the day

  1. 18 months

    18 months out

    The consultation

    Ninety minutes, one-to-one with Mags in the studio or over Zoom. You try finished pieces, shapes and fabrics. You do not need a vision, and no decision is made on the day.

  2. 17 months

    seventeen months out

    The proposal

    A written design proposal arrives by email: direction, sketches, fabric, a clear quote and a timeline. Take it home and sit with it. A 50% booking fee confirms your slot.

  3. 10 months

    Ten to three months out

    Design and making

    Mags designs in Dublin; master ateliers construct. Complex pieces get a toile first. You get updates as it comes together.

  4. 2 months

    Two months out

    Fittings

    The finished piece comes to the studio for one or two fittings, then final adjustments and pressing.

  5. 0 the day

    The day

    Yours

    Collected in Ballyboughal or couriered to you. Then go and write your own rules.

The Claddagh Couture veil, beaded with linked Claddagh hearts, hanging in window light
VIICladdagh Couture veil · Hand-beaded

Daughters of Ireland · A limited collection

For the daughters of Ireland, wherever they are.

A Claddagh heart embroidered into a veil. Wildflowers across a cape. The word grá in Ogham along a hem. Irish symbolism for brides marrying here and brides flying home, as subtle or as loud as you like.

Explore the collection
Amy and Gar on the staircase at City Hall, Dublin. Amy wears a crepe shift dress under a sheer tulle overdress with a ruffled hem.
VIIICity Hall · Dublin

Real brides

A retro crepe shift dress, a sheer tulle overdress with a four-inch ruffle, and hot pink platforms.

Amy & Gar · Dublin city

Venue
City Hall, Dublin
Photographs
This Modern Love
More real brides

Journal

Guides for Irish brides

All guides