The home of Alternative Bridal.

As the original provider of alternative wedding dresses in Ireland, we've been bringing you exclusive bridal fashion since 2015.

Worn by the boho, the brave, and by those blazing their own trail.

Read about our bridal dressmaking

Shop ready-to-wear accessories:

Hen & Day 2

We have heard your request and have taken action! For all you... 

Irish bride wearing a floral wedding dress with pink and blue flowers in Ireland.

A love note from Mags:

We provide a unique escape for non-traditional brides seeking to break free from the constraints of traditional wedding dresses and find something a little more alternative.

With a thoughtfully curated collection of unconventional and daring and alternative wedding gowns, accessories, and captivating headpieces, we offer a refreshing departure from the conventional wedding dress shopping experience. It caters to brides who want to make a bold fashion statement on their special day, offering a variety of innovative designs that incorporate exceptional materials, intricate embellishments, and unexpected shapes.

Dreaming of your wedding dress isn't essential but booking your first appointment is. We guarantee you will feel welcomed, supported, encouraged and guided towards the perfect wedding dress or look for you.

We can't wait to meet you!

Mags x

Come see us!
  • Jacqui W - Kerry


    I travelled from Kerry to Dublin to find my dream wedding outfit and let me tell you my dream became a reality in less than 50 minutes!

    Mags has been nothing short of amazing to deal with. I talked through my style with her and she whipped together something I could only have wished for❤️

    The beautiful studio and views were worth it alone! You will leave feeling as though you have gained a friend in Mags- I could not recommend her enough.

    Thank you from the bottom of my heart❤️

  • Sue M - Dublin


    Mags is amazing at what she does. The best of the best. I didn't enjoy any wedding dress shopping UNTIL I went to Mizz Rio.

    She took all my crazy ideas and brought them together to create the dress I dreamed of. Nothing was ever a problem and any questions I had Mags was always so patient and responsive. Y

    ou just know from the minute you meet Mags that she wants you to feel like your best self on your wedding day.

  • Helen D - Louth


    Mags just gets your vision instantly! She is not only a gorgeous person but super cool. She puts you at ease straight away. We chatted like old friends from the beginning. And that is what you want from your first wedding consultation!

    She has the most amazing completely unique designs but I already had my dress picked in my head and she brought it to life.

    She showed me every step of production and is still with you at the fitting stage! Now not forgetting price!! This lady is extremely reasonable. You will not go wrong! Gem of a find! X

  • Breda - Northern Ireland


    Mags is absolutely amazing. You're not getting just any ordinary wedding dress. She will make your vision come true and make a dress that is truly who you are and your style. Nothing is a problem she will change anything to make it the way you see it.

    She is also such a pleasure to deal with and speak to you could sit and chat to her all day. I cannot wait to the big day to show her off. ❤️

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  • Customer Excellence 2023

    We are thrilled to announce we have just won Best Customer Experience Bridal at the Customer Excellence Awards 2023

  • Featured supplier

    You can find a little more info on our glorious yellow wedding dress here

  • Featured supplier

    You can find a little more info on our glorious yellow wedding dress here

  • Featured Supplier

    A featured supplier on Rock My Wedding. You can find a link to our profile here.