Mags is more than a founder - she’s a mother, a wife, and the bold force reshaping how Irish brides see themselves on their wedding day. Mizz Rio was born not just from creativity, but from a deeply personal experience.

When Mags planned her own wedding, she searched high and low for a dress and accessories that reflected her - something with soul, with style, with individuality. What she found was a sea of sameness, where tradition trumped personality, and choice felt limited.

So, she did what many wouldn’t - she designed her own unique look, a celebration of who she was rather than who the bridal industry thought she should be. That experience lit a fire in her - a realisation that countless brides across Ireland were being underserved, offered cookie-cutter gowns that didn’t reflect their stories, their style, or their individuality.

And so, Mizz Rio was born — not just as a brand, but as a movement. A bridal revolution rooted in self-expression, personal design, and the freedom to be unapologetically you. Under Mags’ creative direction, Mizz Rio has become a sanctuary for the modern bride - somebody who values authenticity over tradition and dares to wear her personality on her sleeve (and in her silhouette).

With a warm, inclusive energy and a passion for ethical, sustainable fashion, Mags champions every bride’s right to feel seen, celebrated, and beautiful on her wedding day. Her journey from bride to trailblazer has inspired a wave of change - one handcrafted bespoke gown at a time.

For Mags, it’s simple: every woman deserves to feel beautiful in her own skin, especially on her wedding day. And that starts with choice, creativity, and the courage to do things differently.