About
Meet Mags.
Founder and designer. Mother, wife, and the bride who could not find her dress, so she made it.
I started Mizz Rio in 2015 because I couldn't find what I was looking for. When I was planning my own wedding, I went everywhere. Every boutique, every rail, every appointment. And every time it was the same: rows of dresses that looked like they were designed for someone else. Beautiful, sure. But not me. Not even close.
I wanted something with soul. Something that felt like mine. What I found was an industry built on sameness, where personality came second to tradition and choice meant picking from what someone else had already decided you should want. So I made my own. I designed the look I couldn't find, and the moment I wore it, I knew I wasn't the only bride who felt this way.
That's why Mizz Rio exists. Not as a boutique. Not as a shop with rails. As a designer's studio, where every dress, every veil, every cape starts as my original design and is brought to life by specialist makers I've spent years selecting. No label. No catalogue. Just me, and the bride in front of me.
I'm a mother, a wife, and a designer who believes that what you wear on your wedding day should be an extension of who you are, not a costume you step into because someone told you that's what brides look like. Every woman who comes here deserves to feel seen. Not styled. Not sold to. Seen.
— Mags
The years
From one wedding to a studio.
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2015
Her own wedding. Every rail, every boutique, and nothing that felt like hers. Mizz Rio is established.
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2018
The first collection, among it a blue dress called Zephyr and a pink floral gown called Chloe.
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2022
IMAGE tells the start-up story. The studio is still at home in Naul.
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2024
A purpose-built private studio in Ballyboughal, Co. Dublin.
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2025
Daughters of Ireland, photographed at 14 Henrietta Street. Finalist, Fingal Enterprise Awards.
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2026
The Elements, Vol. I: The City Edit. Interchangeable architectural bridal.
In print
Where the story has been told
- IMAGE My Start-Up Story: Mizz Rio founder and designer Mags Morgan 2025
- IMAGE My Start-Up Story: the wedding dress designer who made her own 2022
- Enterprise Ireland Get Exporting: Mizz Rio 2025
- Local Enterprise Office Fingal Client case study: Mizz Rio 2025
- My One Beautiful Thing Mizz Rio 2025
- Dublin Gazette Finalists announced for the Fingal Enterprise Awards 2025
- Dublin People National Women's Enterprise Day: founders' panel 2026
Recognition
- Nominee, Female Founder 2027
- Finalist, Fingal Enterprise Awards 2025
- Shortlist, Local Businesswoman, Goss Women of the Year 2024
- Nominee, Villa Maria Women of Vision Awards 2025
- Supported by Local Enterprise Office Fingal and Enterprise Ireland
Only features and awards that could be verified are listed here.
The studio
Private, by appointment, twenty minutes from the airport.
A purpose-built studio in Ballyboughal, north County Dublin, with finished pieces to see and feel. One bride at a time. No audience.
Visit
Unit 1, Giai Cottage, GrangeBallyboughal, Co. DublinA41 PR90
Tuesday to Saturday, 9am–5pm, by appointment




