About

Meet Mags.

Founder and designer. Mother, wife, and the bride who could not find her dress, so she made it.

Ballyboughal, Co. Dublin · Est. 2015
Mags Morgan, founder and designer
IMags Morgan · The studio

I started Mizz Rio in 2015 because I couldn't find what I was looking for. When I was planning my own wedding, I went everywhere. Every boutique, every rail, every appointment. And every time it was the same: rows of dresses that looked like they were designed for someone else. Beautiful, sure. But not me. Not even close.

I wanted something with soul. Something that felt like mine. What I found was an industry built on sameness, where personality came second to tradition and choice meant picking from what someone else had already decided you should want. So I made my own. I designed the look I couldn't find, and the moment I wore it, I knew I wasn't the only bride who felt this way.

That's why Mizz Rio exists. Not as a boutique. Not as a shop with rails. As a designer's studio, where every dress, every veil, every cape starts as my original design and is brought to life by specialist makers I've spent years selecting. No label. No catalogue. Just me, and the bride in front of me.

I'm a mother, a wife, and a designer who believes that what you wear on your wedding day should be an extension of who you are, not a costume you step into because someone told you that's what brides look like. Every woman who comes here deserves to feel seen. Not styled. Not sold to. Seen.

— Mags

The years

From one wedding to a studio.

  1. 2015

    Her own wedding. Every rail, every boutique, and nothing that felt like hers. Mizz Rio is established.

  2. 2018

    The first collection, among it a blue dress called Zephyr and a pink floral gown called Chloe.

  3. 2022

    IMAGE tells the start-up story. The studio is still at home in Naul.

  4. 2024

    A purpose-built private studio in Ballyboughal, Co. Dublin.

  5. 2025

    Daughters of Ireland, photographed at 14 Henrietta Street. Finalist, Fingal Enterprise Awards.

  6. 2026

    The Elements, Vol. I: The City Edit. Interchangeable architectural bridal.

As seen in

Recognition

  • Nominee, Female Founder 2027
  • Finalist, Fingal Enterprise Awards 2025
  • Shortlist, Local Businesswoman, Goss Women of the Year 2024
  • Nominee, Villa Maria Women of Vision Awards 2025
  • Supported by Local Enterprise Office Fingal and Enterprise Ireland

Only features and awards that could be verified are listed here.

Inside the Mizz Rio studio: a rail of finished pieces under the neon Mizz Rio sign, a beaded gown in the foreground
IIThe studio · Ballyboughal

The studio

Private, by appointment, twenty minutes from the airport.

A purpose-built studio in Ballyboughal, north County Dublin, with finished pieces to see and feel. One bride at a time. No audience.

Visit

Unit 1, Giai Cottage, GrangeBallyboughal, Co. DublinA41 PR90

Tuesday to Saturday, 9am–5pm, by appointment

+353 85 202 6966
hello@mizzrio.ie